The format has been described by various terms including " illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip", "film clip", "video clip", or simply "video". They can be commercially issued on home video, either as video albums or video singles. These videos are typically shown on music television and on streaming video sites like YouTube, or more rarely shown theatrically. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings. A music video, sometimes abbreviated to MV or M/V, is a video that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes.
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